Role
Production
Client
Plankenauer
Category
Illustration
Agency
Die1ns
This campaign uses humor and visual storytelling to highlight the importance of winter tires with the motto: "Don’t Let Winter Surprise You." The campaign features a mischievous snowman character who tries to ambush unsuspecting drivers with snowballs—symbolizing how unexpected winter conditions can catch people off guard if they’re not prepared with the right tires.
Winter Ambush
The central illustration showcases a playful but slightly devious snowman, strategically hiding behind objects (trees, signs, parked cars) and waiting to ambush drivers with snowballs. The snowman serves as a personification of winter’s unpredictability, reinforcing the message that being unprepared for icy roads can lead to trouble.