This award winning campaign for Bank Austria’s leasing service continues the institution’s legacy of bold, typography-driven advertising, while introducing a subversive, illustrated execution. The concept transforms typography into a car itself, symbolizing how the leasing offer is tailored to fit individual needs for a dream car —just as the right words shape the right message.

Key Visual Concept

The campaign's standalone visual features a car constructed entirely from typography, with different fonts, weights, and sizes forming its structure. The depth and variation in letterforms bring out contours, contrast, and reflections, ensuring a visually dynamic and engaging composition.