The Cycle of Life

Identity design for the annual European Congress of Radiology.

Client: European Society of Radiology
Role: Concept, Design and Production

The concept was based on a notion of time and the cyclical nature of life. A Mechanism of a clock was used as a framework, with each quarter representing an era in ones life: growth, development, striving and decay.

The symbolism draws from irish culture and heritage as an honour to the presiding director of the event, Dr. Adrian Brady.