Client
Bundes Ministerium für Soziales und
Gesundheit, Pflege und Konsumentenschutz
Role
Illustration
Category
2D Illustration
Agency
Jung von Matt Donau
St. Influenza
We were comissioned to create advertising campaing for BMSGPK ministry that references vintage aesthetic with bright color palettes and nostalgic typography reminiscent of mid-20th-century postcards. Characters are shown bundled in scarves and blankets, sneezing or miserably holding tissues while friends skate and ski gracefully on in the backgrounds. Snowy backdrops and warm, glowing lights heighten the charm and amplify the humorous frustration of their situations.
The campaign consists out of 6 Illustrations both in wide and tall formats and depict different regions in Austria. Comissioned by JungvonMatt Donau, the campaing went on to win multiple awards, among them for “best illustration” category at the Creative Club Austria.